Marketing and Customer Analytics

Marketing, customer, and sales data continues to be a growing challenge for many organizations. While there's a lot of data being provided by modern advertising, CRM, and POS systems, bringing that data together in a way that useful and provides real customer insights is quite difficult. Onebridge can help you fix the gaps in your reporting to get a full customer journey or "Customer 360" view of your data.

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Customer 360

From impressions to visits to conversions, and through the entire sales process, Onebridge can fill gaps and integrate your data so that you gain clarity into the full customer journey withinyour market.

Data Quality

Customer, sales, and marketing data is often being collected and used across multiple teams. That can lead to inconsistency, errors, and duplication. We have the data management tools and best practices to ensure you can trust your data.

Full-Stack Integration

The diverse team of engineers at Onebridge has the experience to capture and integrate data through your entire marketing and sales tech stack. From front-end cookies and ad data, to backend CMS, ERP, and app tracking data.

Visualizing the Story

Onebridge understands the customer journey is an experience. Within that experience, the obstacles and incentives that discourage or attract customers are revealed. We approach data with the goal of making your customer's journey clear.

Understanding the Customer Journey

Most reports you get from MarTech and SaaS solutions tell you WHAT is happening, but seldom helps you understand WHY it is happening. The Onebridge team not only has the technical capabilities to bring all your data together, but the understanding to present that data in a way that helps reveal your customer's journey. This means you can use your data to make better decisions about your marketing and sales initiatives -- and do so in ways that make a real difference and contribute to improved outcomes.

Turning Customer Data Into Sales and Marketing Success

Most marketers miss out on the fact that they have a lot of good marketing data, usually within their reach, but they just don’t have the tools to use it.

Download our whitepaper to learn about:

  • Real-world examples of major companies leveraging data to better understand and respond to their market
  • What to expect from marketing and customer data, and what misconceptions are common in the industry
  • Best practices for using customer data for segmentation, insight, and outreach
  • Industry leading tools and technology for collecting, integrating, and gaining insight from customer and market data
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Manufacturing Analytics Resources

eBooks and Whitepapers

The State of AI for Businesses: A 2023 Report

We put together this guide to help you understand artificial intelligence and give your organization the necessary resources to harness the power of AI and operate at your fullest potential.

What Every Executive Should Know About a Data Strategy

Not having a data strategy is a problem. Data can be your nightmare or it can make you a hero. Your actions determine which. This whitepaper spells out how a strategy will help you stop tackling data projects here and there with no sense of where you’re headed. If you're fed up of chaos, this is the right article to read.

How to Turn Customer Data into a Secret Weapon for Sales and Marketing Success

Learn how to collect and leverage customer data in ways that make a real different for sales and marketing. This whitepaper covers actual examples of how major companies used data to better respond to markets. We also look at best practices and technology for collecting, segmenting, and analyzing customer data.

Articles

Why You Should Consider Power Apps to Improve the Usability of Your Data

For those who may not be fully acquainted or those who want to get the most out of Microsoft, we’re going to be introducing you to Microsoft Power Platform. Microsoft Power Platform consists of four major components: Power BI, Power Apps, Power Pages, and Power Automate. In this article, we’ll be focusing on Power Apps.

The Most Common Mistakes When It Comes To UI/UX Design: Part 2

In this two-part blog, we are going to cover the 16 most common mistakes and misconceptions we’ve seen when it comes to UI/UX Design so you can avoid them and improve the quality of your user experience. In this second half of the series, we’ll look at the most common mistakes related to UI/UX research and design.

The Most Common Mistakes When It Comes To UI/UX Design: Part 1

In this two-part blog, we are going to be covering the 16 most common mistakes and misconceptions we’ve seen when it comes to UI/UX Design so you can avoid them and improve the quality of your user experience. This will allow you to increase conversions, improve customer satisfaction, and boost your bottom line!

Know Your Options Before You Deploy Large Models in Power BI

If you’re just starting to deploy multiple large models in Microsoft Power BI, it might be a learning experience, but it’s well worth the effort. This article will explore some insights to give you a head start and help ensure that you’re optimizing query performance.

Data Planet: 2 Types of NoSQL Databases and Why You Need Them

Talk of NoSQL databases has ebbed and flowed. What's the real scoop? In this special edition of Data Planet, a Onebridge data engineer provides a frank perspective on two types of NoSQL databases: document and graph databases. When do and don't you need them? Learn use cases and more.

Data Planet: A Candid Look at Fivetran, Including Pros and Cons

Gartner gave Fivetran a 4.4 out of 5 when reviewing data integration tools. Is the rating accurate? In this special Data Planet, Bradley Nielsen, Onebridge data engineer and Fivetran expert, provides a unique, hands-on perspective about the strengths and limitations of Fivetran.