Today’s digital marketers are under serious pressure to deliver extraordinary results. But when you’re constantly bombarded with misinformation about how to market effectively using data, it’s easy to get lost in the noise.

A multitude of services on the internet claim to track users, tell you what your customers are browsing for, and what they’re doing. As a result, lots of business people have been led to believe that customer analytics data is something that you buy. It isn’t.

Your focus shouldn’t be on the outside world with all those shiny marketing gadgets and services. Your focus should be on finding a way to use your own marketing data to do what marketing does best (listen to your customers, figure out what they’re looking for, and market effectively to the audience and the customers you have).

Most marketers miss out on the fact that they have a lot of good marketing data, usually within their reach, but they just don’t have the tools to use it.

In this whitepaper, you will learn about:

• Real world examples of major companies leveraging data to better understand and respond to their market

• What to expect from marketing and customer data, and what misconceptions are common in the industry

• Best practices for using customer data for segmentation, insight, and outreach

• Industry leading tools and technology for collecting, integrating, and gaining insight from customer and market data

‍